This policy sets out the basis on which we collect and process your personal
data through your use of our website, our digital applications (Apps), and/or
signing up for newsletters, competitions and other marketing activities either
in-store or online.
changes we make to this policy in the future will be posted on this page and,
if appropriate, notified to you by email so please check this page regularly.
and Bailey, we care deeply about privacy. We believe in transparency, and we’re
committed to being upfront about our privacy practices, including how we treat
your personal information. We are committed to protecting your privacy on-line.
We appreciate that you do not want the personal information you provide to us
distributed indiscriminately and here we explain how we collect information,
what we do with it and what controls you have all in line with new GDPR Regulations coming into effect on 25th
May 2018. Please view https://gdpr-info.eu for full details.
and Bailey Limited is the controller responsible for your personal data
registered with the UK Companies House with number 08737866. Our registered
office is at 6 Gay Street, Bath, Somerset, BA1 2PH, England. If you have any questions
dealings with our website or our Apps, you can contact us at firstname.lastname@example.org
You Provide to Us
You will provide some or all of the following information to us when you
purchase goods from our website, register a customer account with us, use one
of our Apps, contact us, or sign up for newsletters and other marketing
activities, either in one of our shops or online:
Your Identity and Contact Details -includes
your name, email address, home postal address/billing address, delivery address
(if different), and your contact telephone number;
Your Payment Details -
your bank details and payment card details, however your payment transactions
will be encrypted by the acquiring bank so we will not retain any payment card
details submitted by you;
Your Profile Data -
if you register a customer account, this includes the profile you create to
identify yourself when connecting to our website and Apps (including your
username and password) and other data about purchases and your personal
Additional Personal Details -
At your option, you can also provide additional personal information to us such
as your date of birth, gender, product preferences and interests. This
additional information would only be collected and stored by us for the purpose
of analysing sales to help us understand and improve our business and for the
purpose of any direct marketing which you may have expressly given your consent
to. For information on direct marketing see below.
Note: It is important that the personal data we hold about
you is accurate and up to date. Please keep us informed if your personal data
changes during your relationship with us.
not collect any categories of sensitive personal data and this website is not
intended for children so we do not knowingly collect data relating to children.
We Collect When You Use Our Website or Our Apps
interact with our website and Apps, we also automatically collect usage and
technical data (described below) about your equipment, browsing actions and
patterns. We collect this personal data by using cookies, server logs and other
similar technologies. See below for more information about cookies.
Data - includes details of products and services you
have purchased from us, and information about how you use our website and our
Data - includes:
your Internet protocol (IP) address, browser
type and version, time zone setting and location, browser plug-in types and
versions, operating system and platform, and other technology on the devices
you use to access this website;
information about your visit, including the
full Uniform Resource Locators (URL) clickstream to, through and from our
website (including date and time); products you viewed or searched for; page
response times, download errors, length of visits to certain pages, page
interaction information (such as scrolling, clicks, and mouse-overs), and
methods used to browse away from the page, mobile applications traffic data,
weblogs and other communication data;
if you use a mobile device to access our
website or one of our Apps, the type of mobile device you use, a unique device
identifier (for example, your device’s IMEI number, the MAC address of the
device’s wireless network interface, or the mobile phone number used by the
device), mobile network information, your mobile operating system, the type of
mobile browser you use, time zone settings);
We may also receive information from third parties we work closely with such as
online fashion retail platforms, delivery services, credit reference agencies
and fraud prevention agencies.
USE YOUR PERSONAL DATA FOR
protection law in the UK allows us to collect, use, store and transfer personal
information if we have one or more of the following purposes for doing so:
To fulfill a contract with you; or
Where necessary to comply with a legal or
regulatory obligation; or
Where necessary for our legitimate interests
(or those of a third party) provided your interests and fundamental rights do
not override these interests); or
For other reasons where you have expressly
consented to those purposes.
are the ways we will use your personal data to fulfill your contract and/or for
our legitimate interests:
Processing your order, including taking
payment, supplying products and any after sales services such as cancellations
identify verification and credit checking;
keeping you updated on the progress of your
order, we will usually communicate with you about your order by email, but we
or our couriers may also contact you by phone;
where you have registered with us, processing
and administering your account;
processing information required for
competition, promotion or survey entries by you;
allowing you to participate in interactive
features of our service if you choose to do so;
analysing sales to help us understand and
improve our business;
administration, analysis and assessment of
our website and Apps and their performance, to understand and develop our
business and for the improvement and optimisation of our website and any Apps;
as part of our efforts to keep our website
and our Apps safe and secure.
Direct Marketing We need your consent for direct marketing
communications. If you have expressly given your consent to receive direct
marketing from us, whether via our website, Apps or in store, we may use the
information you have given us for:
delivering direct marketing, advertising and
updates from us to you, such as telling you about forthcoming events, products,
services and offers and updates and information about us;
measuring and understanding the effectiveness
of advertising we serve to you and others; and
making suggestions and recommendations to you
and other users of our website and our Apps about goods or services that may
interest you or them.
time you can opt out of direct marketing or change your preferences. For
further information on how to do this, please contact us.
your consent at any time- please contact us.
SHARE YOUR PERSONAL DATA WITH
share your information within Brix and Bailey Limited and with our selected
third parties for the purposes referred to above. For example:
Payment Acquiring Services to process your
Delivery and Courier Companies to supply your
Credit Reference & Fraud Prevention
Agencies for credit checking and identity verification;
Analytics and search engine providers that
assist us in the improvement and optimisation of our website and Apps;
Build and hosting service providers that help
us to maintain the software that runs our website and our Apps. They provide us
with reporting statistics, and serve cookies on our behalf to enable any
website or Apps personalisation and sign-in functionality. See
above for more information on cookies
Where you opted in to direct marketing, third
party advertisers, affiliate marketing agencies and advertising networks
engaged by us to select and serve relevant communications to you on our behalf.
require all third parties engaged by us to respect the security of your
personal data and to treat it in accordance with the law. Such third parties
are only allowed to process your personal data in accordance with our
instructions, and not for their own purposes.
to Other Organisations
website and/or our Apps may, from time to time, contain links to and from
websites of our partner networks, advertisers and affiliates. If you follow a
link these websites have their own privacy policies and that we do not accept
any responsibility or liability for these policies. Please check these policies
before you submit any personal data to these websites.
OPTING OUT OF MARKETING AND PREFERENCE UPDATES
no longer wish to receive direct marketing and updates from Brix and Bailey you can unsubscribe at any time by clicking on
the link in the footer of the email or using the ‘unsubscribe from all’ link
within the email preference centre accessible through the emails. You can also
amend your preferences by contacting us directly.
(including those which enable banner advertising) require a separate opt out,
please contact us directly.
OF YOUR PERSONAL DATA
website and Apps have appropriate security measures in place to prevent your
personal data from being accidentally lost, used or accessed in an unauthorised
way, altered or disclosed. All information you provide to us is stored on
you have chosen a password which enables you to access certain parts of our
website or our Apps, you are responsible for keeping this password
confidential. We ask you to choose an effective, secure password and not to
share your password with anyone.
recommend only connecting to secure wireless networks that you trust to reduce
the risk of unauthorised people intercepting your online activity. Beware of
the risks of using public wifi.
receive an email purporting to be from Brix and Bailey asking for personal
data, please do not respond to the email but please let us know that this has
happened so we can check whether the email is genuine.
EEA - DATA STORAGE & TRANSFER
data that we collect from you may be transferred to, and stored at, a
destination outside the European Economic Area ("EEA”) to work with members of Brix
and Bailey and third parties who we use to help us carry out the purposes
referred to above or to comply with a legal duty.
we transfer your personal data out of the EEA, we will make sure an adequate
level of protection is afforded to it by using one of the following safeguards:
We may transfer your personal data to
countries that have privacy laws which give the same level of protection for
personal data as the EEA;
We may use contract clauses with recipients
which mean they must protect your personal data with the same level of
protection as it has in the EEA;
We may transfer personal data to
organisations if they are part of the Privacy Shield framework which requires
them to provide similar protection to personal data shared between European
countries and the US.
LONG WE KEEP YOUR PERSONAL DATA
keep your data for as long as you are a customer and thereafter we may keep it
for longer in order to respond to any questions or complaints and to maintain
necessary records to satisfy legal, accounting or reporting requirements. We
may also keep your data for research or statistical purposes.
have the right to object to our use of your personal information, or to ask us
to delete, remove or stop using it if there is no need for us to keep it.
Please let us know if you think we should not be using it, but please be aware
that there may be legal or other official reasons why we need to keep or use
rights under data protection laws in relation to your personal data are briefly
summarised below, and you can exercise these rights by emailing us at email@example.com
or by writing to us at Customer Services Dept., Brix and Bailey, 6 Gay Street,
Bath, Somerset, BA1 2PH, England:
Request access to
your personal data (commonly known as a "data subject access request”). This
enables you to receive a copy of the personal data we hold about you and to
check that we are lawfully processing it.
Request correction of
the personal data that we hold about you. This enables you to have any
incomplete or inaccurate data we hold about you corrected, though we may need
to verify the accuracy of the new data you provide to us.
Request erasure of
your personal data. This enables you to ask us to delete or remove personal
data where there is no good reason for us continuing to process it. Please
note, however, that we may not always be able to comply with your request of
erasure for specific legal reasons which we will tell you about, if applicable,
after receiving your request.
Object to processing of
your personal data where we are relying on a legitimate interest (or those of a
third party) and there is something about your particular situation which makes
you want to object to processing on this ground as you feel it impacts on your
fundamental rights and freedoms.
Request restriction of processing of
your personal data. You can ask us to suspend the processing of your personal
data in the following scenarios: (a) if you want us to establish the data’s
accuracy; (b) where our use of the data is unlawful but you do not want us to
erase it; © where you need us to hold the data even if we no longer require it
as you need it to establish, exercise or defend legal claims; or (d) you have
objected to our use of your data but we need to verify whether we have
overriding legitimate grounds to use it.
Request the transfer of
your personal data to you or to a third party. We will provide to you, or a
third party you have chosen, your personal data in a structured, commonly used,
machine-readable format. Please note that this right only applies to automated
information which you initially provided consent for us to use or where we used
the information to perform a contract with you.
Withdraw consent at any time if
we are relying on your consent to process your personal data (such as direct
marketing and cookies). This won’t affect any processing already carried out
before you withdraw your consent or processing under other grounds. If you
withdraw your consent, we may not be able to provide certain products or
services to you.
need to request specific information from you to help us confirm your identity
and ensure your right to access your personal data (or to exercise any of your
other rights). This is a security measure to ensure that personal data is not
disclosed to any person who has no right to receive it. We may also contact you
to ask you for further information in relation to your request to speed up our
will not have to pay a fee to access your personal data and we try to respond
to all requests within one month.
have the right to make a complaint at any time to the Information
Commissioner’s Office (ICO), the UK supervisory authority for data protection
issues (www.ico.org.uk). However, we would appreciate the chance to deal with
any concerns you may have before you approach the ICO so please contact us in
the first instance.
have any questions or require any more information please contact us at firstname.lastname@example.org