"Naomi By B+B" Ethical Bag + Clothing Collection:
Brix and Bailey, run by a brother and sister team (one based in London, the other in New York) are recognised for their luxury leather handbags and quirky illustrated graphics with the avant-garde aesthetic of London and classic modernity of New York.
2016 saw the push to translate their ideas into more categories, their move into licencing with TSBA (www.tsbagroup.com) and into their design collaborations; and that’s where Naomi Isted comes in with the "Naomi by Brix and Bailey" range and our mission collectively is to consistently deliver the best products we can, without comprising our beliefs, the environment or our ethics.
The collection includes a bag range consisting of 10 interchangeable styles that when mixed and matched form a perfect set that can be used for travel and work alike. The range is priced from £35 for our multi task clutch bag up to £135 for the changing bag that has been designed so that once it is no longer needed for carrying baby essential it can be used as an everyday stylish bag with the ever useful clutch that fits perfectly inside.
Alongside the bag range will sit an Ethical Clothing range for women primarily, moving into kidswear later on in the year. The line is manufactured from certified 100% GOTS® organic cotton and will be available at select stockists in summer 2017.
Brix + Bailey Enters The World Of Licensing with TSBA
London and New York fashion influenced brand makes the move into brand licensing for the first time after four successful years growing their brand. TSBA to be their exclusive licensing agent
London and New York fashion influenced brand makes the move into brand licensing for the first time after four successful years growing their brand. TSBA to be their exclusive licensing agent.
Brix + Bailey are a design and fashion company led by a brother and sister duo, one based in London, the other in New York. They are close siblings yet surprisingly aren’t that similar – Bailey is often considered the business brain, whilst Brix is the designer. Their brand centers on quirky, illustrated graphics that are fashionable without being trend-led. Their accessories—leather handbags, clutches, satchels, totes, backpacks—are created for those who are curating their own personal campaigns to rule the world with a killer bag at their side.
The ambition to move into licensing came from Brix + Bailey themselves. It became increasingly clear that their design team has a host of ideas that they were not always able to translate onto bags or accessories. Brix + Bailey believe that having a strong fashion background behind their brand can evolve a darker more unexpected offering to products. Their design team are relishing the opportunity of pushing the boundaries.
Their design point of view is inspired and informed by their love for their respective cities. Collections are infused with the avant-garde aesthetic of London, and the classic modernity of New York. For all their differences, they are fashion and art, chaos and order, movement and stillness all wrapped up into one precisely imperfect package. Where London is edgy, New York is classic, where New York is a fashion stalwart, London is a fashion darling. Brix + Bailey are not afraid to frequently move in two different directions. They are an introvert and an extrovert, masculine and feminine, a free-spirit and a grounded whiz kid. They leave it to the consumer to sort out who is who, but know this— they take their work very seriously and like to think it shows.
Brix + Bailey always design bags to complete and or complement an outfit, that piece that just makes the outfit ‘pop’. Ian Mallalue, CEO TSBA comments ‘we feel that Brix + Bailey’s ability to design pieces that aren’t necessarily reliant on trends and complete and complement will be a wonderful offering to licensees. Consumers are constantly looking for the next big thing or simply want to buy designs that are fresh and new and Brix + Bailey taps straight into that. We will be working very closely with Brix + Bailey to ensure their style guides are frequently updated as new ideas and new design directions will be a core part of the offering’.
About TSBA Group
TSBA Group services clients in over 100 countries worldwide, always ensuring that authentic and relevant licensing programmes are delivered in line with well written strategies. It offers not only licensing but product development design and promotional services, and has a particularly strong reputation in helping companies across a variety of major sectors to build on their rich heritage to power their brand.
For further information please contact:
+44 (0)208 334 0210
Naomi Isted, Ultimate Lifestylist collab announced.
Naomi Isted, known in the industry as the Ultimate Lifestylist, is a key fashion influencer and beauty/lifestyle expert is collaborating on a range of handbags, mother baby bags, and much more with Brix + Bailey in 2017.
Naomi Isted is a TV Presenter, Blogger and Stylist regularly featured in press. She ranks in the top 25 global Fashion and Entertainment Reporters (June 2016) by Linkedin and ranks in the top 100 London Fashion Week Influencers.
Naomi has been cited as a “Fashion Guru” by E ENTERTAINMENT and a “Style Expert” by FEMAIL and a Front Row Style Star by the New York Fashion Times, Irish Independent and Elle UK.
Naomi is Editor in Chief of luxury online magazine Ultimate Lifestylist. Her celebrity beauty TV series Harley St Beauty, currently airs on Physique TV to 27 million homes worldwide and has featured in:
Red, Reveal, Elle, NY Fashion Times, Irish Independent Style, E Online, Hello, OK, Mail Online, Belfast Telegraph, MSN and many more global titles.
Online Magazine: The Ultimate Lifestylist.
Google: Reach 500,000 plus
YouTube: 12,000 views
Linkedin: Naomi Isted
Brix + Bailey Announce Imminent Launch of New Unisex Luxury Handbag and Accessory Collection.
After a signature trans-Atlantic collaboration, luxury accessories brand, Brix + Bailey is set to launch its eminently desirable new collection of luxury leather handbags and accessories. Inspired by tastemakers and fashion muses in both New York and London, the new collection is a wonderfully refined offering of covetable luxury handbags, backpacks, tote bags, clutches and purses for men and women.
In the four short years since creating their eponymous label, the design duo has jointly jumped hurdle after hurdle winning acclaim and sartorial nous for Brix + Bailey. The path to proving their mettle has been littered with envious firsts – a runway debut with a show at London Fashion Week in collaboration with Ethologie by Jasper Garvida and a subsequent feature in British Vogue. Now, a new threshold beckons with a promise of great things to come later this year,
The Brix + Bailey brand offers a subtle sense of inclusivity. Here is something for everyone to aspire to: considered, usable, stylish bags in luxury leathers - not to mention the surprising, unexpected flair of witty mod inspired colours which backstops the collection.
Brix + Bailey is quietly building a great business, both commercial and directional, with a growing international following, the development of a leather accessory business and the launch of a shoe collection to catapult them to the next level.
The identifies of Brix + Bailey are something of a mystery, with the creative duo never having revealed much about themselves. We have the bare facts: they are a brother and sister duo, one living in London, the other in NYC. The aesthetic is a cool, minimal London-New York juxtaposition with stand-out pieces that are effortlessly on trend, yet unexpectedly timeless...or just refreshingly matter-of-fact.
So, in their third year, working from a new larger studio with a bigger team, but always in control, Brix + Bailey are, yes, getting their ducks in a row. And 2017, is the perfect time to do it.
The London Fashion Week collab show between Ethologie, Brix + Bailey and Alice Menter Jewelleryas featured in British Vogue was a great success.
Alice Menter is a British jewellery designer known for using elegant styling, unique thinking and a rebellious spirit to transform the everyday into something altogether more covetable.
ViewBritish Vogue, Brix + Bailey, Alice Menter Jewellery highlights below.
Exploring the boundaries between jewellery, clothing and body adornment, Alice skilfully combines everyday objects such as nuts, washers and zips with luxurious gold and silver plating, chain, suede and Lycra, transforming them into something altogether more covetable and glamorous. Embracing the contours of the body, Alice’s unique designs are strong yet feminine, industrial yet elegant.Since the launch of her jewellery label in 2011, Alice’s designs have been snapped up by an impressive pack of prestigious stockists such as Harvey Nichols, Wolf & Badger and EC One, and have featured in a whole host of key fashion titles including Marie Claire, Elle, Grazia, InStyle, Stella and Stylist Magazine.Alice was selected as a NexGem in Professional Jeweller’s Hot 100 in 2012 and was shortlisted by Retail Jeweller as New Designer of the Year in the UK Watch and Jewellery Awards.
"A beautifully crafted statement jewel." - Marie Claire"Attention-commanding..." - Grazia"The Ruby cuff... is pure genius." - InStyle"...a true rebellious attitude." - Harper's Bazaar
Brix + Bailey Partner with Spinme.
Brix + Bailey has partnered with SpinMe to use 360 spin photographic technology across its newly launched online shop.The handbag retailer, led by a brother and sister duo with fashion backgrounds, aims to provide an advanced interactive shopping experience, allowing customers to take control of an image, see what the product looks like from every angle and view granular detail. “Over the 18 month period setting up the brand, we have consistently believed in using good quality materials and making sure our customers are happy with their purchases. By using product image techniques that clearly show the superiority of what they are buying, we feel customers will have more confidence in their fashion investment and believe in the longevity of the item.” Scott Thompson, Retail systems.
Brix + Bailey London Fashion Week Collaboration.
With Jasper Garvida, featured in British Vogue.
Brix + Bailey were delighted to collaborate with Ethologie by Jasper Garvida at London Fashion Week, September 2015.
Jasper Garvida's designs have appeared in Vogue Italia, Russian Vogue, ELLE, i-D, V magazine, Dazed and Confused, The Telegraph, Grazia and other fashion publications.
His garments have been seen on Katy Perry, Rhianna, Britney Spears, Florence Welch, Lady Gaga, Elizabeth Hurley, Sophia Coppola, Cheryl Cole, Sophie Ellis-Bextor, Sugababes, The Saturdays, Girls Aloud and Helena Christensen to name a few.
The show is available to view on British Vogue