{"title":"Shay + Blue","description":"\u003ch2 style=\"text-align: center;\"\u003eFounded By A Man Who Knew Exactly What Was Missing.\u003c\/h2\u003e\n\n\u003cp\u003eDom De Vetta spent twenty years inside the grandest fragrance houses in the world, as Senior Vice President at Chanel and then running Jo Malone London globally, and came out the other side with a clear view of what the industry had lost. Most perfume is produced in enormous quantities in anonymous factories, and it smells like it. So in 2012 he started his own house, named after his grandmother Shay and the colour blue, on the straightforward premise that a beautiful fragrance should not require an intimidating boutique and a supercilious assistant to buy it.\u003c\/p\u003e\n\n\u003cp\u003eThe perfumer is Julie Massé, who trained under Christine Nagel and Pierre Bourdon and is referred to by the house simply as the nose. The oils are distilled in Grasse, the fragrances are blended and hand filled in Britain, and each batch is left to mature for several months before it goes anywhere near a bottle, which is the step almost everybody now skips. Everything is unisex by design, because the idea that a scent belongs to one sex or the other is a marketing invention rather than a fact about noses. Blood Oranges, Blacks Club Leather and Salt Caramel are where most people start.\u003c\/p\u003e\n\n\u003cp\u003eFor more for the dressing table, have a browse of our \u003ca href=\"\/en-ap\/collections\/cosmetics\"\u003ebeauty and body care\u003c\/a\u003e and \u003ca href=\"\/en-ap\/collections\/bathroom\"\u003ebathroom\u003c\/a\u003e collections, or carry on to \u003ca href=\"\/en-ap\/collections\/gifts-for-her\"\u003egifts for her\u003c\/a\u003e, \u003ca href=\"\/en-ap\/collections\/gifts-for-him\"\u003egifts for him\u003c\/a\u003e and \u003ca href=\"\/en-ap\/collections\/gift-sets-hampers\"\u003egift sets and hampers\u003c\/a\u003e. There are more businesses like this one in \u003ca href=\"\/en-ap\/collections\/small-batch-artisans\"\u003esmall batch artisans\u003c\/a\u003e, and more close to home in \u003ca href=\"\/en-ap\/collections\/british-makers\"\u003eBritish makers\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"oud-alif-fragrance-noir-10ml","title":"Oud Alif Fragrance Noir 10ml","description":"\u003cp\u003eThe finest oud agarwood spiked with chocolat noir, saffron and dark patchouli. A sensual and confident extract of parfum. Smoky, hypnotic and impossible to ignore.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719120798026,"sku":"9001081","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/shay-blue-fragrance-concentrate-oud-alif-fragrance-concentrate-10ml-35118695186588.png?v=1790581051"},{"product_id":"atropa-belladonna-perfume-100ml","title":"Atropa Belladonna Perfume 100ml","description":"\u003cp\u003eHeady and mesmerising this trippy fragrance is not just for Hippies. Cassis berries and jasmine dance with layers of depth from patchouli and vanilla. Undeniably seductive.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719120863562,"sku":"0110051","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/shay-blue-natural-spray-fragrance-atropa-belladonna-fragrance-100ml-35117217218716.png?v=1790581051"},{"product_id":"blood-oranges-perfume-100ml","title":"Blood Oranges Perfume 100ml","description":"\u003cp\u003eLip-smacking burst of refreshingly zesty fragrance underpinned with rich and sensual blend of musk, woods and smoky leather. Truly uniquely unisex any time of the day.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719120830794,"sku":"0110052","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/Blood_Oranges_-_Bottle_100_-_Model_2Hero.png?v=1790581052"},{"product_id":"atropa-belladonna-perfume-10ml","title":"Atropa Belladonna Perfume 10ml","description":"\u003cp\u003eHeady and mesmerising this trippy fragrance is not just for Hippies. Cassis berries and jasmine dance with layers of depth from patchouli and vanilla. Undeniably seductive.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719120765258,"sku":"9001051","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/shay-blue-natural-spray-fragrance-atropa-belladonna-fragrance-10ml-35117221445788.png?v=1790581051"},{"product_id":"salt-caramel-perfume-100ml","title":"Salt Caramel Perfume 100ml","description":"\u003cp\u003eSpoon drippingly glossy caramel. Caribbean Tonka bean and soft sandalwood meld into deliciously frothy sea salt. A deeply comforting fragrance. So addictive it's illegal.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719120896330,"sku":"0110057","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/Salt_Caramel_100ml_Model.png?v=1790581052"},{"product_id":"blood-oranges-perfume-10ml","title":"Blood Oranges Perfume 10ml","description":"\u003cp\u003eLip-smacking burst of refreshingly zesty fragrance underpinned with rich and sensual blend of musk, woods and smoky leather. Truly uniquely unisex any time of the day.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719120961866,"sku":"9001052","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/Blood_Oranges_-_Bottle_10_-_Hero_7ca426cc-2382-4a04-94e9-e611647a0aeb.png?v=1790581054"},{"product_id":"oud-alif-fragrance-noir-100ml","title":"Oud Alif Fragrance Noir 100ml","description":"\u003cp\u003eThe finest oud agarwood spiked with chocolat noir, saffron and dark patchouli. A sensual and confident extract of parfum. Smoky, hypnotic and impossible to ignore.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719120929098,"sku":"0210081","price":105.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/shay-blue-fragrance-concentrate-oud-alif-fragrance-concentrate-100ml-35118611562652.png?v=1790581052"},{"product_id":"salt-caramel-perfume-10ml","title":"Salt Caramel Perfume 10ml","description":"\u003cp\u003eSpoon drippingly glossy caramel. Caribbean Tonka bean and soft sandalwood meld into deliciously frothy sea salt. A deeply comforting fragrance. So addictive it's illegal.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719120994634,"sku":"9001057","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/Salt_Caramel_-_Bottle_10_-_Model.png?v=1790581052"},{"product_id":"black-tulip-perfume-10ml","title":"Black Tulip Perfume 10ml","description":"\u003cp\u003eDecadent as is deadly. Oriental plum flirts with creamy white chocolate and wood. Contrasts of fresh cyclamen with sensual undertones. A day to night fragrance. Pleasure and perfection.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719121027402,"sku":"9001064","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/Black_Tulip_-_Bottle_10_-_Model_Hero_df9b54b4-84ee-4168-aca8-729042d18dd4.png?v=1790581052"},{"product_id":"tallulahs-camellia-perfume-100ml","title":"Tallulahs Camellia Perfume 100ml","description":"\u003cp\u003eA rebellious and spirited floral guaranteed to stand out. Elegant bluebells set the scene as the soft whisper of white flowers dance on the breeze. Blond woods embrace as you succumb to temptation.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719121322314,"sku":"0110067","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/shay-blue-natural-spray-fragrance-tallulahs-camelia-fragrance-100ml-35117326991516.png?v=1790581057"},{"product_id":"black-tulip-perfume-100ml","title":"Black Tulip Perfume 100ml","description":"\u003cp\u003eDecadent as is deadly. Oriental plum flirts with creamy white chocolate and wood. Contrasts of fresh cyclamen with sensual undertones. A day to night fragrance. Pleasure and perfection.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719121355082,"sku":"0110064","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/Black_Tulip_-_Bottle_100_-_Model_Hero_e3195cc6-337a-423c-9efd-a7ea1cc67f4d.png?v=1790581059"},{"product_id":"white-peaches-perfume-10ml","title":"White Peaches Perfume 10ml","description":"\u003cp\u003eProsecco-o-clock. White Peaches is the essence of summer. Delicate peach, elderflower and silver birch. A clean, bright and beaming fragrance. Spritz on and enjoy the sunshine.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719121420618,"sku":"9001065","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/shay-blue-natural-spray-fragrance-white-peaches-fragrance-10ml-35117736132764.png?v=1790581057"},{"product_id":"tallulahs-camellia-perfume-10ml","title":"Tallulahs Camellia Perfume 10ml","description":"\u003cp\u003eA rebellious and spirited floral guaranteed to stand out. Elegant bluebells set the scene as the soft whisper of white flowers dance on the breeze. Blond woods embrace as you succumb to temptation.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719121551690,"sku":"9001067","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/shay-blue-natural-spray-fragrance-tallulahs-camelia-fragrance-10ml-35117334986908.png?v=1790581058"},{"product_id":"watermelons-perfume-100ml","title":"Watermelons Perfume 100ml","description":"\u003cp\u003eBody-drenching watermelon freshness with a hose-full of green mandarin and cut grass. Summer loving had me a blast. Summer loving happened so fast. I met a fragrance crazy for me.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719121518922,"sku":"0110058","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/shay-blue-natural-spray-fragrance-watermelons-fragrance-100ml-35117610467484.png?v=1790581057"},{"product_id":"white-peaches-perfume-100ml","title":"White Peaches Perfume 100ml","description":"\u003cp\u003eWhite Peaches captures the essence of a sun-drenched summer afternoon. This clean, bright fragrance features notes of delicate, juicy peach and cool elderflower, grounded by a warm, earthy base of silver birch wood. A radiant, uplifting scent for enjoying life's simple pleasures.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719121486154,"sku":"0110065","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/shay-blue-natural-spray-fragrance-white-peaches-fragrance-100ml-35117717782684.png?v=1790581058"},{"product_id":"watermelons-perfume-10ml","title":"Watermelons Perfume 10ml","description":"\u003cp\u003eBody-drenching watermelon freshness with a hose-full of green mandarin and cut grass. Summer loving had me a blast. Summer loving happened so fast. I met a fragrance crazy for me.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719121617226,"sku":"9001058","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/shay-blue-natural-spray-fragrance-watermelons-fragrance-10ml-35117638549660.png?v=1790581058"},{"product_id":"lilacs-gooseberries-perfume-10ml","title":"Lilacs \u0026 Gooseberries Perfume 10ml","description":"\u003cp\u003eNightmare dressed as a daydream. A twisted and addictive juicy floral. Obsessive Lilacs open to the thrill of dark demons. Twisted with sharp Gooseberries drenched in juice. Finishing this intoxication with smooth white amber.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719121387850,"sku":"9001072","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/LG_10ML_ac6951b3-8d03-4ed8-a593-97c7c1a9fc48.jpg?v=1790581058"},{"product_id":"lilacs-gooseberries-perfume-100ml","title":"Lilacs \u0026 Gooseberries Perfume 100ml","description":"\u003cp data-start=\"378\" data-end=\"691\"\u003eLilacs \u0026amp; Gooseberries is a sharp, juicy floral perfume built around obsessive lilac and dark gooseberry over smooth white amber. Long-lasting and distinctive, it’s ideal for \u003cmeta charset=\"utf-8\"\u003econfident evenings, romantic dinners, and bold signatures. It feels juicy but not sugary - sharp and addictive, yet never overpowering. This fragrance is a nightmare dressed as a daydream. A twisted and intoxicating floral where lilacs open into the thrill of dark gooseberries drenched in juice. The composition finishes in smooth white amber, leaving a lingering, addictive trail.\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719121453386,"sku":"0110072","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/LG_100ML.jpg?v=1790581058"},{"product_id":"melrose-apple-blossom-perfume-10ml","title":"Melrose Apple Blossom Perfume 10ml","description":"\u003cp\u003eA ‘F’ It Lets go’ fragrance designed for life. Dancing blossoms spiked with moreish salted toffee apple, sharp lemon bamboo and cool chilled amber. A fun and frivolous fragrance that’s all apples and no apps!\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719121584458,"sku":"9001069","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/MelroseAppleBlossom-Bottle10-Hero.png?v=1790581058"},{"product_id":"melrose-apple-blossom-perfume-100ml","title":"Melrose Apple Blossom Perfume 100ml","description":"\u003cp\u003eA ‘F’ It Lets go’ fragrance designed for life. Dancing blossoms spiked with moreish salted toffee apple, sharp lemon bamboo and cool chilled amber. A fun and frivolous fragrance that’s all apples and no apps!\u003c\/p\u003e","brand":"Shay \u0026 Blue UK","offers":[{"title":"Default Title","offer_id":63719121649994,"sku":"0110069","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/files\/MelroseAppleBlossom-Bottle100-Hero.png?v=1790581058"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/collections\/shay-blue-natural-spray-fragrance-watermelons-fragrance-100ml-35117610467484.png?v=1790591292","url":"https:\/\/www.brixbailey.com\/en-ap\/collections\/shay-blue.oembed","provider":"Brix + Bailey","version":"1.0","type":"link"}