{"title":"BDXY","description":"\u003ch2 style=\"text-align: center;\"\u003eNamed For Two Words, Neither Of Them Modest.\u003c\/h2\u003e\n\n\u003cp\u003eThe letters come from Bold and Sexy, which tells you the brand is not planning to be coy about any of this. It was founded in 2024 by the actor Luke Evans with his partner Fran Tomas, an architect, and the stylist Christopher Brown, and the starting point was simply the holiday wardrobe: a good beach, a good T-shirt, and not very much else required.\u003c\/p\u003e\n\n\u003cp\u003eThe reference point throughout is the Classic Hollywood actor, which gives the range its particular quality of looking entirely unfussy and extremely considered at the same time. The first collection was named for the people who make a film happen rather than the ones in front of the camera, The Stunt, The Focus, The Gaffer, The Captain, The Boom, which is a rather lovely piece of thinking from somebody who has spent his working life on sets. The range runs from unisex tees and tanks through retro shorts and two cuts of swim short to towels, tote bags, caps and a candle called Salinas. Unseasonal staples rather than endless collections, which is the stated point.\u003c\/p\u003e\n\n\u003cp\u003eFor more to wear, have a browse of our \u003ca href=\"\/en-eu\/collections\/men\"\u003emenswear\u003c\/a\u003e and \u003ca href=\"\/en-eu\/collections\/beach-swim\"\u003ebeach and swim\u003c\/a\u003e collections, or carry on to \u003ca href=\"\/en-eu\/collections\/mens-accessories-grooming\"\u003emen's accessories\u003c\/a\u003e, \u003ca href=\"\/en-eu\/collections\/loungewear-gymwear\"\u003eloungewear\u003c\/a\u003e and \u003ca href=\"\/en-eu\/collections\/candles-home-fragrance\"\u003ecandles and home fragrance\u003c\/a\u003e. There are more good presents in our \u003ca href=\"\/en-eu\/collections\/gifts-for-him\"\u003egifts for him\u003c\/a\u003e edit, and more close to home in \u003ca href=\"\/en-eu\/collections\/british-brands\"\u003eBritish brands\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"the-edit-t-shirt-palm-springs","title":"\"The Edit\" T-shirt | Palm Springs","description":"\u003cp class=\"p1\"\u003eBuckle up, you heading straight to \u003cspan class=\"s1\"\u003e\u003cb\u003ePalm Springs\u003c\/b\u003e\u003c\/span\u003e. This \u003cspan class=\"s1\"\u003e\u003cb\u003elimited edition \u003c\/b\u003eoff-white 100% cotton tee\u003c\/span\u003e comes with a \u003cspan class=\"s1\" style=\"color: rgb(255, 0, 255);\"\u003e\u003cb\u003epink Cadillac graphic\u003c\/b\u003e\u003c\/span\u003e that screams retro road trip and mid-century cool. 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