{"title":"Haoma","description":"\u003ch2 style=\"text-align: center;\"\u003eIt Began With A Deodorant Problem\u003c\/h2\u003e\n\n\u003ch3\u003eA student, a prescription, and second thoughts\u003c\/h3\u003e\n\n\u003cp\u003eEnis Anteplioglu went to the doctor about excessive sweating and came away with a prescription for something extremely strong. He read the label, thought about it, and decided he would rather make his own. This happened in his university accommodation in Bath, as these things tend to.\u003c\/p\u003e\n\n\u003cp\u003eHe tried dozens of alternatives first. None worked. So Haoma began, named after a sacred plant from Persian legend, brought to earth by divine birds, which is a considerably grander origin than a student kitchen and we rather enjoy the gap between the two.\u003c\/p\u003e\n\n\u003ch3\u003eFormulated without the usual scaffolding\u003c\/h3\u003e\n\n\u003cp\u003eHaoma makes its products without preservatives or emulsifiers, and without the heavily processed plant-derived ingredients that fill most of the category. This is harder than it sounds and constrains what can be made, which is presumably why more brands do not bother. Everything is certified organic, certified vegan, and handmade in small batches in England.\u003c\/p\u003e\n\n\u003ch3\u003eThe violet glass is not decorative\u003c\/h3\u003e\n\n\u003cp\u003eProducts come in Miron violet glass, which filters most visible light while letting a particular part of the spectrum through, slowing the degradation of ingredients that have nothing synthetic keeping them stable. It also looks rather good on a shelf, which we assume was not an accident.\u003c\/p\u003e\n\n\u003ch3\u003eAlso at Planet Organic\u003c\/h3\u003e\n\n\u003cp\u003eHaoma is stocked in every Planet Organic in London and in independent health stores across the UK and Europe. Have a browse through \u003ca href=\"\/en-us\/collections\/cosmetics\"\u003eBath, Body + Cosmetics\u003c\/a\u003e, our \u003ca href=\"\/en-us\/collections\/sustainable-brands\"\u003eSustainable Brands\u003c\/a\u003e, \u003ca href=\"\/en-us\/collections\/gifts\"\u003eGifts\u003c\/a\u003e, or the rest of our \u003ca href=\"\/en-us\/collections\/british-makers\"\u003eBritish Brands\u003c\/a\u003e.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/0728\/9206\/collections\/OrganicPatchouli_CitronellaSoap.png?v=1788784452","url":"https:\/\/www.brixbailey.com\/en-us\/collections\/haoma.oembed","provider":"Brix + Bailey","version":"1.0","type":"link"}