Brand Criteria

Could We Be a Match Made in Retail Heaven?

Let’s be honest — we’re not for everyone. And that’s entirely the point.

We’re building a curated collective of independent brands that are clever, original, beautifully made, and proudly a little different. You don’t need to be famous. But you do need to be fabulous — in your own way.

And whether you're just getting started, quietly brilliant, or boldly established — if your products are full of character and your team genuinely cares, we’d love to talk.

Who We're Looking For

From the wildly creative to the calmly confident — we’re here for the people making things that matter. We work with:

Artists & Illustrators
Furniture Designers & Upcyclers
Home Fragrance & Decor Brands
Independent Fashion & Accessory Labels
Jewellery Studios
Stationery & Printmakers
Beauty & Wellness Creators
Giftware Brands & Niche Concept Shops

If it’s clever, crafted, or just flat-out gorgeous — we’re into it.

What We’re Into (and hope you are too)

Women-Owned — strong, stylish, and running the show
BIPOC-Owned — brilliant minds and beautiful products
Sustainable — because looking good shouldn’t cost the Earth
Handmade — crafted by hand, not churned out in bulk
Fair Trade — properly paid, proudly made
Ethical Labour — the basics, done right
Vegan & Cruelty-Free — kind to animals and humans
Original Design — a little odd is welcome, cookie-cutter is not
Small-Batch — thoughtful over mass-produced, always

We Also Appreciate

A cracking story — passion, purpose, maybe a bit of attitude
Lovely imagery — or a willingness to create it with us
A clear point of view — you know who you are and who you're for

Ticking every box? Marvellous. Ticking just a few? That’s a start. We’re into charm, character, and conviction — not perfection.

Still nodding? Splendid. Let’s take the next step.

👉 Apply to Join via email, or use the contact form below, and tell us about your brand. We can’t wait to meet you.