Light Ivory Foundation Cool Tone
Right, so you've probably noticed that powder foundation has rather a habit of settling into fine lines and generally making you look a bit more exhausted than you actually are. Frightful business. This matte HD liquid foundation is here to rescue you from that particular indignity. It's the sort of foundation that actually does what it promises, which is admittedly rare enough to warrant mentioning.
The non-acnegenic, oil-free formula delivers medium to full coverage with a finish so naturally flawless it's positively camera-ready. We've rather cleverly blended it to be both buildable and blendable, so you can adjust your coverage without looking like you're wearing a rather enthusiastic mask. The hydrating formula glides across the skin, effectively softening the appearance of fine lines and ensuring everything stays smooth, luminous and genuinely quite marvellous throughout the day.
Why Choose Our Light Ivory Foundation Cool Tone
Long-wearing formula: Lasts all day without creasing or flaking, even when life gets genuinely hectic.
Hydrating and blendable: Enriched with moisturizing agents that keep your skin comfortable while maintaining a natural vibrancy.
Paraben-free: Suitable for all skin types, because good skin care shouldn't require a chemistry degree.
HD coverage that looks real: Not cakey, not patchy, just splendidly polished.
Product Details
Shade: Light Ivory Cool Tone
Size: 1 ounce or 30 millilitres
Formula type: Matte HD liquid foundation
Key ingredients: Glycerin, Sodium Hyaluronate, Chamomilla Recutita Flower Extract and Camellia Sinensis Extract
Application tip: For optimal results, start with a hydrated, primed base using your preferred moisturizer. Dispense one to one and a half pumps onto the back of your hand or palette, then apply with a beauty sponge or foundation brush using gentle dabbing motions, blending outward for seamless coverage. Set with powder if desired for extended wear.
This rather fabulous foundation works beautifully with our Face Moisturizing Cream and primers to create a properly polished complexion. Don't miss the opportunity to complete your makeup routine with a formula that actually delivers on its promises.
We partner with independent brands and boutiques from around the world — so your order may ship directly from the maker.
Estimated Delivery Times:
USA: 5–7 business days
UK & Europe: 5–7 business days
Rest of World: 7–10 business days
Find out more ⟶
You'll receive tracking details as soon as your order ships.
Some items may arrive in separate parcels depending on where they're coming from — but don't worry, you'll only pay one shipping fee at checkout.
Need help? Just ask — our small team is here.
Changed your mind? No problem.
✔️ Return within 14 days of delivery
✔️ Item must be unused & in original packaging
✔️ Refunds go back to your original payment method
✔️ Some items (beauty, vintage, made-to-order) are final sale
Just email mail@brixbailey.com — we'll guide you through it.