Cookie Policy

Last updated: 01 August 2025

1. INTRODUCTION

This Cookie Policy explains how Price Heys GmbH (operating as "Brix + Bailey") uses cookies and similar tracking technologies on our website, mobile applications, and related services.

Our Approach: We use cookies extensively to enhance our business operations, provide personalized experiences, and deliver targeted marketing. We collect maximum permitted data to optimize our commercial interests.

2. WHAT ARE COOKIES

Cookies are small text files stored on your device when you visit websites. We also use similar technologies including:

Web Beacons/Pixels: Invisible images that track user behavior
Local Storage: Browser storage for enhanced functionality
Session Storage: Temporary data storage during visits
ETags: File fingerprinting for user tracking
Device Fingerprinting: Unique device identification
Canvas Fingerprinting: Advanced user tracking techniques

3. TYPES OF COOKIES WE USE

3.1 Essential Cookies (Always Active)

Purpose: Required for basic site functionality Examples:

User authentication and login sessions
Shopping cart functionality
Security and fraud prevention
Payment processing support
Language and currency preferences

Legal Basis: Legitimate interest for core service provision Duration: Session and persistent (up to 2 years)

3.2 Performance and Analytics Cookies

Purpose: Understanding user behavior and optimizing our services Data Collected:

Page views, clicks, and navigation patterns
Time spent on pages and bounce rates
Search queries and product interactions
Error messages and technical issues
Device and browser performance data
User flow analysis and conversion tracking

Third-Party Partners:

Google Analytics (comprehensive user tracking)
Adobe Analytics (advanced behavioral analysis)
Hotjar (session recording and heatmaps)
Custom analytics platforms

Legal Basis: Legitimate interest for business optimization Duration: Up to 3 years

3.3 Functionality and Personalization Cookies

Purpose: Enhanced user experience and personalized content Data Collected:

User preferences and settings
Previous purchases and browsing history
Personalized product recommendations
Customized content and layouts
Social media integrations
Live chat and customer service data

Legal Basis: Legitimate interest for service enhancement Duration: Up to 5 years

3.4 Marketing and Advertising Cookies (Extensive Tracking)

Purpose: Delivering targeted advertising and measuring campaign effectiveness Data Collected:

Detailed behavioral profiles and interests
Cross-device tracking and identification
Purchase intent and likelihood scoring
Demographic and psychographic data
Social media activity and preferences
Location data for geo-targeted advertising

Advertising Partners:

Google Ads and Google Marketing Platform
Facebook/Meta Pixel and Conversions API
Amazon DSP and advertising services
Twitter, LinkedIn, Pinterest advertising
Programmatic advertising networks
Affiliate marketing platforms
Retargeting and remarketing services

Advanced Tracking:

Cross-site tracking and data sharing
Lookalike audience creation
Predictive modeling for ad targeting
Real-time bidding optimization
Attribution modeling across channels

Legal Basis:

EU/UK: Consent (where required by law)
US: Legitimate interest (where permitted by state law)
Other: Per applicable local requirements

Duration: Up to 7 years for advanced profiling

3.5 Third-Party Integration Cookies

Purpose: Supporting third-party services and integrations Partners Include:

Payment processors (PayPal, Stripe, etc.)
Shipping and logistics providers
Customer service platforms
Social media platforms
Review and rating services
Fraud prevention services
Email marketing platforms

Data Sharing: We share cookie data extensively with partners for business purposes

4. COOKIES BY JURISDICTION

4.1 European Union/EEA/UK Users

Consent Requirement: We obtain consent for non-essential cookies as required by ePrivacy Directive/PECR

Consent Management:

Cookie consent banner on first visit
Granular consent options for different cookie categories
Ability to withdraw consent (with limitations)
Regular consent refreshing

Essential Cookies: Used without consent based on legitimate interest

4.2 United States Users

No Consent Required: We use all cookies based on legitimate interest except where state law requires otherwise

State-Specific Rights:

California: Right to opt out of "sale" of personal information (may include some cookie data)
Virginia/Colorado/Connecticut: Right to opt out of targeted advertising
Other States: Rights as required by applicable state privacy laws

4.3 Other International Users

Local Compliance: We comply with local cookie laws while maximizing our data collection abilities

Default Approach: Use all cookies unless specifically prohibited by local law

5. HOW TO MANAGE COOKIES

5.1 Browser Controls

You can control cookies through browser settings:

Chrome: Settings > Privacy and Security > Cookies
Firefox: Preferences > Privacy & Security
Safari: Preferences > Privacy
Edge: Settings > Cookies and Site Permissions

Warning: Disabling cookies may significantly impact site functionality and user experience

5.2 Our Cookie Preferences

Where required by law, you can manage cookie preferences through our cookie consent tool.

Limitations:

Essential cookies cannot be disabled
Some preferences may reset periodically
Opt-outs may not apply to all partners immediately
New partners may be added without additional consent

5.3 Third-Party Opt-Outs

Some advertising partners offer direct opt-out options:

Google Ads Settings: adssettings.google.com
Facebook Ad Preferences: facebook.com/ads/preferences
Network Advertising Initiative: optout.networkadvertising.org
Digital Advertising Alliance: optout.aboutads.info

Note: Opt-outs are partner-specific and may not cover all tracking

6. MOBILE APPLICATION TRACKING

6.1 Mobile Identifiers

In mobile apps, we collect:

iOS: Identifier for Advertisers (IDFA)
Android: Google Advertising ID (GAID)
Device identifiers and fingerprints
App usage and behavior data
Location data (with permission)
Push notification interactions

6.2 Cross-Platform Tracking

We link web and mobile app activity to create comprehensive user profiles across all devices and platforms.

7. DATA SHARING AND MONETIZATION

7.1 Partner Data Sharing

We share cookie and tracking data with:

Advertising networks and demand-side platforms
Data management platforms (DMPs)
Customer data platforms (CDPs)
Marketing automation providers
Analytics and attribution companies
Marketplace sellers and partners

7.2 Data Monetization

Revenue Generation: We may monetize user data through:

Advertising revenue sharing
Data licensing agreements
Audience insights and analytics services
Personalized marketing services

Commercial Value: User data has significant commercial value for our business operations

8. CROSS-BORDER DATA TRANSFERS

8.1 Global Data Processing

Cookie and tracking data may be transferred internationally to:

United States (Google, Facebook, Amazon, etc.)
Other countries where service providers operate
Countries with varying data protection standards

8.2 Transfer Safeguards

EU/UK Data: Appropriate safeguards as required by GDPR/UK GDPR US Data: Transfers as permitted by applicable state privacy laws Other Data: Safeguards as required by local law

9. DATA RETENTION

9.1 Cookie Duration

Session Cookies: Deleted when browser closes
Persistent Cookies: Up to 7 years depending on purpose
Local Storage: May persist indefinitely until manually cleared
Tracking Data: Retained for business purposes as outlined in Privacy Policy

9.2 Extended Retention

We may retain anonymized or aggregated tracking data indefinitely for business intelligence and analytics.

10. SECURITY AND ACCESS

10.1 Data Security

We implement reasonable security measures for cookie data, but cannot guarantee absolute security.

10.2 Internal Access

Cookie data may be accessed by:

Our employees and contractors (on need-to-know basis)
Service providers and partners
Affiliates and subsidiaries
Legal and compliance teams

11. CHANGES TO COOKIE POLICY

11.1 Policy Updates

We may update this Cookie Policy at any time to:

Add new cookies or tracking technologies
Include additional partners and integrations
Enhance data collection capabilities
Comply with legal requirements

11.2 Notice of Changes

Material Changes: Notice as required by applicable law Continued Use: Constitutes acceptance of updated policy

12. CONTACT INFORMATION

Cookie Questions: mail@brixbailey.com (Subject: "Cookie Policy") Privacy Officer: mail@brixbailey.com Business Address: Price Heys GmbH, Zug, Switzerland

13. LEGAL BASIS SUMMARY

Essential Cookies: Legitimate interest for service provision Analytics Cookies: Legitimate interest for business optimization
Marketing Cookies: Consent (EU/UK) or legitimate interest (elsewhere) as permitted by law Third-Party Cookies: Per partner requirements and applicable law

Effective Date: This Cookie Policy is effective immediately upon posting.

Business Priority: This policy balances legal compliance with maximum data collection for business purposes. We interpret requirements in favor of business operations to the fullest extent permitted by law.

Brix + Bailey operates as a data-driven business that relies on comprehensive user tracking for personalization, marketing, and revenue optimization. This Cookie Policy enables maximum permissible data collection while maintaining legal compliance.