Q&A: How Brix + Bailey Connects Conscious Consumers with Extraordinary Independent Brands
For independent brands, standing out against the big players can be challenging. Traditional retail channels often focus more on established names, leaving innovative makers without a platform to reach customers who would absolutely love their work.
Brix & Bailey launched to provide a space for emerging designers and makers to share their extraordinary products. With hundreds of brands in our community and growing, we've built both digital and physical touchpoints, connecting conscious consumers with the independent creators they're searching for.
We talk to the co-founders for more.
Tell us about Brix + Bailey. What makes it special?
Brix & Bailey is a curated marketplace for independent brands, supporting collections from the most extraordinary emerging designers and makers across fashion, homeware, jewelry, and lifestyle products, with accessible prices and exceptional quality.
We've made it our mission to provide a platform for creators, from all over the world, to thrive by reaching audiences who share their values. We pride ourselves on solving the discovery challenge - connecting brilliant makers with conscious consumers who are actively seeking unique, purposeful products.
We operate both online and through carefully curated experiences in London and New York, where we host events, pop-ups, and brand showcases regularly. Our approach isn't just about selling products; it's about creating community and context around the brands we work with.
What sets us apart is our deep expertise working directly with independent brands - we understand their challenges because we've lived them ourselves. We're not just a platform; we're partners in growth.
Who are your target audiences? How do you reach them?
Our community spans conscious consumers who value authenticity, quality, and purpose in their purchasing decisions. These are people who want to discover brands with stories, who care about supporting independent makers, and who see shopping as a way to align their values with their lifestyle.
We see customers across age groups, but they share common traits: they're thoughtful purchasers, often looking for unique pieces you can't find elsewhere, and they appreciate the craftsmanship and story behind what they buy. Many are also gift-givers who want to share something truly special.
We reach our audience through carefully crafted content that tells brand stories, showcases maker processes, and educates about conscious consumption. Our channels include Instagram, LinkedIn, email newsletters, partnerships with like-minded organizations, and word-of-mouth recommendations from our community.
What's most important to us is building genuine relationships. We put our brands and customers at the center of every decision, focusing on creating meaningful connections rather than just transactions. Trust comes from authentic experiences, and that's what drives everything we do.
What challenges do you solve for independent brands?
The biggest challenge we hear from independent brands is discovery - they're creating incredible products but struggling to reach the right customers without massive marketing budgets. A ceramicist in Devon might make museum-quality tableware, but how do customers find them among the noise?
We solve this by creating curated collections where customers come specifically to discover new brands. When someone finds one maker they love, they often discover others with similar values and aesthetics. It's about creating serendipitous discovery in a way that individual brands can't achieve alone.
We also handle much of the marketing burden that exhausts independent makers. Instead of each brand needing to master SEO, social media advertising, and email campaigns, they can focus on what they do best - creating - while we handle customer acquisition and brand storytelling.
Essentially, we create the community and context that allows independent brands to thrive without losing what makes them special.
What are some recent wins you've had? What are you proud of?
We've seen incredible growth in brand applications - nearly 300 brands per month are now applying to join our platform, which shows there's real demand for what we're building.
More importantly, we're seeing our partner brands achieve meaningful sales growth and customer acquisition through our platform. Many tell us we've become their primary channel for reaching new customers while maintaining their brand integrity.
We're particularly proud of the community we've built - the relationships between brands, the customer loyalty, and the genuine connections we've facilitated. When customers discover a new favorite maker through our platform, or when a brand achieves their breakthrough moment, that's what drives us.
We've also recently expanded our reach internationally, connecting brands from different regions with global audiences who share their values. The response has been phenomenal.
What's next for Brix + Bailey?
We're focused on deepening the relationships we've built while thoughtfully expanding our community. We're always looking to bring on board more brands from around the world who align with our ethically-conscious, quality-focused approach.
We're also exploring new ways to create meaningful connections between brands and customers - whether through immersive experiences, collaborations, or innovative storytelling formats.
Our ultimate goal remains the same: to create a world where independent brands can thrive, conscious consumers can easily discover products that align with their values, and shopping becomes a force for positive impact. We believe we're just getting started.
