For Water, And The Standing About Near It

The British beach day, in full

A British beach day is a particular thing. It involves optimism, several layers, a windbreak, and at least one person insisting the sea is fine once you are in. This collection is for all of it: the swimming, the surfing, the paddling out on something inflatable, and the considerable amount of time spent sitting on a towel deciding whether to.

In the water

Swimwear, rash vests and cover-ups from independent brands, changing robes for the walk back up the beach, and boards for those who have committed. Quick-drying towels that fold down to nothing, dry bags for the things that must not get wet, and the various bits of kit that separate a good session from a cold miserable one.

Out of it

Sun hats with proper brims, sunglasses for adults and children, sandals that do not mind getting wet, linen for afterwards, and the sort of bag that holds a day's worth of sand without complaint.

Sensibly

Everything here comes from independently owned brands, a good number working in the UK, several of them founded by people who spend rather more time in cold water than is strictly reasonable. Have a browse through Sport, Sunglasses, Women's Footwear, Men's Footwear, Baby + Kids Accessories, or the rest of our British brands.