Activewear For A Body That Keeps Changing Shape

Founded by somebody who needed it

Natalie is a mother of two, which is the entire qualification and rather the point. Latched makes maternity and nursing activewear designed to work from twelve weeks pregnant to a year postpartum, a stretch during which most wardrobes simply give up and are replaced twice.

Not exclusively for exercise, despite the name

Natalie's own view is that activewear is the only clothing that is genuinely comfortable in early motherhood, and the reviews rather bear her out. Customers report wearing it to the gym, to work, in hospital bags, and on the sort of Sunday where nothing whatsoever is attempted. Several report giving birth in the sports bra, which is not a use case any product page has ever anticipated.

Bras that hold, leggings that stretch

Nursing sports bras in B to F cup with genuine support rather than the token kind, high-waisted leggings offering light compression that adapt as the bump does, cycling shorts, sweatshirts and joggers with feeding access built in rather than added afterwards.

She answers her own reviews

Including the ones pointing out that a clip is creaky and the cup range could be wider. Which tells you both that she reads them and that she does not delete the awkward ones.

Find her here

Have a browse through Bump to Baby, our women's loungewear edit, the Sport collection, our Women-Led brands, or the rest of our British Brands.