Zen To Zzzebra

Which is the name of an actual pyjama

Alongside Nine Lives, Woman's Best Friend and Parrots of the Nights. Somebody at Nidra is enjoying themselves, and the prints follow suit: colour, animals, and a determined refusal to participate in the beige.

Nidra is Sanskrit for sleep

Sonam started the brand out of her roots in India and a considerable enthusiasm for pyjamas, which is a more sensible basis for a company than most. The prints borrow from that heritage without dressing up as anything.

Nobody sees them, which is the entire argument

Pyjamas are worn more hours than almost anything else in a wardrobe and are the one garment nobody is looking at, which is precisely why people buy dull ones. It is also precisely why they should not.

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