A bib that refuses to look like a bib

Little Scandi Baby was founded by Sue, who was born in Denmark and brought the Scandinavian instinct for design with her: clean, considered, built to last.

She started the brand during the pandemic, having noticed the gap between what was on offer in children's clothing and what conscious parents were actually after. From the first piece, materials have been organic and OEKO-TEX certified, tested against strict limits for harmful substances, plastic-free where plastic can be avoided, and chosen for the long term rather than the next season.

The signature piece is the waterproof dribble bib, soft curved shape, thoroughly practical without looking like it belongs in a hospital. Around it sits a growing range of clothing and essentials for babies and toddlers, built on the same conviction: children deserve better than the fast fashion default, and parents deserve to know what is touching their baby's skin.

Sits alongside the rest of our Baby + Kids Clothing, in good company with our other sustainable brands and the women-led half of the roster. Have a browse.