Family Owned
Built Around Dinner Tables.
A family business is a curious thing to explain and rather obvious to notice. It shows up in the stitching, in the finish, in the way the packaging has been folded by somebody who cared how it would look when opened. What you are seeing is a surname attached to the object, which is a materially different arrangement from a quarterly target.
These are brands run by families: siblings, husbands and wives, parents and children, and occasionally all four at once, which one assumes makes Christmas an interesting affair.
Some of them have been at it rather a long time.
A workshop handed from one generation to the next. A business started on a market stall in the nineties and still run by the same two people, who have presumably had the same argument about pricing several thousand times. A mother and daughter who wanted an excuse to work together and went to the considerable trouble of inventing one.
The knowledge in these places tends to be passed on in person rather than written down, which is precisely why it survives, and precisely why it disappears when nobody takes it up.
You will find family businesses across the whole shop, from home + decor and jewellery to the food hall, where a few are working from recipes older than the company. There is a good deal of overlap with women-led brands, and the rest of the values sit under shop by purpose. The stories are in the journal.
