Baz + Co.

The One Herb Nobody Thought To Put In A Bottle.

Basil has spent several thousand years being extremely useful and roughly none of them in a bathroom cabinet. Baz & Co noticed, and built an entire men's range around it, which is a considerably more interesting starting point than the usual approach of putting something blue in a black bottle and calling it Charcoal Intense. It also smells like a herb garden rather than a car showroom, which is a mercy.

The range is deliberately short, which is exactly right for the customer. Most men own three skincare products and use two, so a line built around a small number of things that work together is a great deal more useful than a twelve step routine that will be abandoned by Thursday. High Wycombe rather than Hoxton, which somehow makes it better.

For more for the bathroom shelf, have a browse of our men's grooming and beauty and body care collections, or carry on to bathroom, gifts for him and menswear. There are more good presents in our gift sets and hampers edit, and more close to home in British brands.