California Cool with a Deeper Purpose

Born in the Sky, Rooted in Heart

Founded mid-flight en route to Los Angeles, Merritt Charles began as a spark of inspiration from designer Lacey Horning. What started as a dreamy idea returning from Hawaii in 2011 soon became a label named in honour of her grandfather, Merritt, a man who dedicated his life to others.

Design with Meaning

In 2019, Merritt Charles embraced a deeper mission: to help people create merit in their own lives. The brand is a tribute to personal growth, purpose, and understated Californian style—effortless, thoughtful, and quietly empowering.

From Us to You

Explore Merritt Charles at Brix + Bailey: fashion with a story, inspired by connection, purpose, and the places we call home.