Gentle Care, Done the Right Way

Hand-crafted, non-toxic and genuinely effective

Roots Pharm creates self-care products with a clear, uncompromising ethos: if it is not safe enough for their own family, it is not made at all. Every product is hand-crafted to be gentle, non-toxic and effective, offering thoughtful care from head to toe without unnecessary additives or shortcuts.

Mom-owned, values-led

Founded and run by a mother, Roots Pharm is guided by unwavering ethics in a world where that is not always a given. The brand remains firmly committed to transparency, trust and products that do what they promise, without harm to people or the planet.

Nature first, always

Rooted in eco-friendly practices and natural formulations, these products are designed to support everyday wellbeing in a way that feels intuitive and responsible. Simple, safe ingredients work in harmony with the body, just as nature intended.

Part of the wider Brix + Bailey world

Curated as part of Brix + Bailey, Roots Pharm reflects our focus on independent, women-led brands chosen by purpose and by location, celebrating ethical production and care that truly means something.