Ethical Brands
Ethical Isn't A Label. It's How They Work.
We use the word carefully, which is more than it usually gets
Ethical has been applied to so much for so long that it now means roughly nothing, which is a shame because the underlying idea is a good one. So here is what it means on this page. Every brand in this collection can say something specific about how their products get made: who makes them, where, and under what arrangement. Not a sentiment. A description.
What that looks like in practice
A sock company that names the factory in Istanbul and says plainly that a factory's location tells you nothing about its standards, which is why they have all of them independently audited. A jeweller whose beadwork comes from a named co-operative in Guatemala with a share going to a named charity. A brand that publishes its supply chain map. These are the ones that survive a question.
Where a certification exists, we name it
B Corp, Fairtrade, GOTS, Master of Linen, V-Label. They appear on the individual brand pages with the certifying body attached, because a certification nobody can check is not a certification. Where a brand makes a claim without one, we say that too.
Where to go next
Have a browse through B Corp Certified, Sustainable Brands, Resell, Upcycled + Vintage, Women-Led and family-owned brands, all under Shop by Purpose. New brands arrive in New Arrivals, and the stories are in the journal.
