WooWoo London
Block printed by hand in Jaipur, then dribbled on and washed a great many times.
WooWoo London is a woman-owned studio making block printed muslin for babies and small children. The blocks are carved, the cloth is printed a section at a time, and the colour sits differently on every piece, which is either a charming irregularity or the whole reason to buy it, depending on how you feel about things that match perfectly.
Why muslin, specifically.
It gets softer every time it goes through the wash, which matters more than almost anything else in children's clothing, because these garments go through the wash constantly. Rompers, pyjamas and sleeping bags, nightgowns, dressing gowns and burp cloths, all cut from the same cloth in the literal sense.
Worth knowing before you buy.
Muslin creases, cheerfully and immediately, and no amount of folding prevents it. If that would bother you, this is not the range for you. If it would not, it is about the most useful cloth ever put near a baby, and it sits comfortably among the rest of our British brands.
