German Brands

A country that took manufacturing seriously and never quite stopped.

German craft has a reputation it did not acquire by accident, built on a long tradition of formal apprenticeship and an unfashionable belief that a thing should be made correctly the first time. This collection brings together independently owned German brands across fashion, jewellery, homeware and food. Browse new arrivals or explore more by location via shop by location.

Precision, and what it actually means.

Usually tolerances: how closely a hinge fits, whether a clasp lands the same way every time, how a seam behaves after two hundred washes. Not glamorous, and the whole difference between something you keep and something you replace. Look through jewellery, women's fashion, home and decor and the food hall. Where a brand holds a certification we name it on its own page.

Shop German. Shop independently.

For the wider picture, see European brands, Baltic brands and British brands. Find something to give in our gifts edit, browse by purpose to find brands whose values line up with yours, see everyone we stock in the brand directory, or read the stories behind the work in the editorial.