Baby + Kids

For Small Humans With Big Imaginations

Made by people who remember

The best things for children are made by people who remember what childhood actually felt like: playful, curious and entirely uninterested in being sensible. This collection brings together clothing, toys, accessories and gifts from makers who treat children's products with the care they would give anything else. Nothing cheap, nothing throwaway, nothing that breaks on a Tuesday.

Most of them started because a parent could not find something

It is remarkable how often that is the origin story. Somebody wanted a dribble bib that did not look like hospital equipment, or a nursery wallpaper that was not either terrifying or beige, or a feeding pillow that let them sleep. Failing to find it, they made it, and then discovered several thousand other people had been looking too.

What is in here

Organic cotton clothing, wooden and natural material toys, accessories, sleepwear, and furniture built to grow with them rather than be replaced in eighteen months. Every brand independently owned. Where a brand holds a certification we name it on its own page.

They grow fast. Buy well.

Have a browse through new arrivals, Baby + Kids Gifts, or Bump to Baby for the months before. Sort by location or by purpose, and the stories are in the journal.