Muni
Bags for small explorers with big adventures ahead.
Muni makes kids' bags the way kids' bags should be made — playful enough to be genuinely loved, practical enough to survive the school run, and built well enough to last the whole adventure. Quirky animal characters on velvet fabric with waterproof polyester bases, adjustable straps, organised interiors and the kind of design that makes a child reach for their bag rather than abandon it on the floor. Every Muni bag is a companion, not just a carrier. Browse the full baby and kids edit or find the perfect present in our gifts collection.
Playful design. Proper construction.
From the giraffe backpack and bunny rucksack to the cat bag and beyond — every Muni design is created with the same care and attention to detail you'd expect from an independent brand that genuinely cares about what it makes. Discover more kids clothing, children's accessories and independent backpacks for grown-ups too. Browse by purpose to find more values-driven brands for little ones.
Adventure ready. Shop independently.
Find thoughtful gifts for children, explore more independent kids brands, or read the stories behind our children's brands in the journal.