Childhood, designed with conviction.

Trixie Baby is a Belgian brand built on a beautifully simple idea — that children's products should be as joyful as children themselves. Every piece in the Trixie collection is designed around the brand's cast of beloved animal characters: Mr. Lion, Mrs. Cat, Mr. Shark, Mrs. Rabbit and friends, each one bringing a genuine sense of personality to everything from backpacks and lunchboxes to soft toys and mealtime essentials. Organic cotton, plant-based plastics and natural materials throughout — because what's closest to a child's skin and hands should be the most considered thing they own. Browse more from our full baby + kids collection or discover more in our baby + kids accessories edit.

Sustainable by design. Playful by nature.

Trixie uses GOTS-certified organic cotton, plant-based plastics and renewable materials across the range — sustainability built into the design process rather than added as an afterthought. Products made to last, be washed a hundred times, and passed on to the next small person who needs them. Discover more from our sustainable brands or explore our baby + kids gifts collection — Trixie makes some of the most giftable children's products we stock.

From newborn to school days.

The Trixie range grows with children — from the earliest soft toy companions and tummy time essentials through to backpacks, pencil cases and lunchboxes for the school run. Explore our baby + kids bags collection for Trixie's celebrated animal backpacks, or browse family-owned brands for more makers who bring the same level of care and conviction to everything they produce.