Lifestyle Home Collection

The Diffuser You Can Actually Smell.

Gemma Schofield was working as an interior designer and kept running into the same irritation: she would finish a room properly, stand back, and then find that nothing on the home fragrance shelf was fit to go in it, either in looks or in performance. Scent, to her way of thinking, is a layer like texture or colour rather than something grabbed at a till on the way out. So she built the brand she could not find, and the decision that defines it is simply size.

These are XXL pieces, meant to be seen as much as smelled, in glass substantial enough to hold its own on a hall table. Amber Fie and Sable Onyx are the two people come back for. The reviews tell you what matters rather better than any description could: a diffuser still going strong at ten months, and scent carrying through an entire house from an upstairs landing, which is emphatically not the usual experience of a reed diffuser. Galeries Lafayette and Homesense have both worked this out, which is unusual company for a business this young.

For more for a room, have a browse of our candles and home fragrance and home and decor collections, or carry on to living room, bedroom and gift sets and hampers. There are more businesses like this one in women-led brands, and more close to home in British brands.