Persy Boo

For anyone who has ever wanted a stocking with their name on it, and then pretended they didn't.

Persy Boo is a Yorkshire business with a very simple idea at its heart: that almost anything becomes a keepsake the moment it has someone's name on it. Every design is drawn by hand in their Halifax studio, then printed, prepared and packed by a small team who take the spelling of your niece's name every bit as seriously as you do. It is gifting with a personal touch in the most literal sense, and judging by the reviews, a great many people are very glad of it.

At this time of year it is mostly about Christmas: fabric advent calendars, stockings and sacks with names on, Christmas pyjamas, and jumpers for the annual family photograph. The rest of the year brings baby grows and bunny teddies for new arrivals, aprons for whoever does the cooking, hoodies, T-shirts and tote bags, and keepsakes for birthdays, weddings, Mother's Day, Father's Day and even the family dog. Putting your own name on one is entirely permitted, and nobody need know.

For more for the stocking, have a browse of our gifts for her and gifts for him collections, or carry on to baby + kids gifts for the smallest names on the list. There are more recent arrivals in our New Brands collection, and more from closer to home in our British Brands collection.