Woopie Let's Go Green

Plastic toys, made from plastic that already existed.

Let's Go Green is Woopie's recycled range: beach sets, trucks, stacking toys and pretend play, made from recycled and bio-based plastics rather than virgin material. Nobody is pretending a plastic truck is a hemp sandal. The argument is simply that if a child is going to have a plastic truck, it may as well be made of plastic that has already been round once.

Built for the garden, the beach and the bath.

Which is to say, built to be left outside overnight and still work in the morning. The colours are bright on purpose, because the eco version of a toy that a child refuses to play with is not an improvement on anything.