Baby + Kids Bath + Skincare
Very Little, Very Gently
The shortest ingredients list wins
Baby skin is thinner, more permeable and considerably less forgiving than adult skin, which is why the sensible approach is fewer ingredients rather than more impressive ones. Nothing here is trying to do six things at once.
Bath, and everything after it
Gentle washes and bubble baths, balms for the bits that get chapped, barrier creams, oils for massage and for the evenings when nobody is going to sleep without one. Plus muslins, hooded towels and the practical apparatus of getting a small wet person dry.
Where a certification exists, we name it
With the certifying body attached, on the individual brand page. Where a brand makes a claim without one, we say that instead. This matters more here than anywhere else on the site.
One sensible note
If a child has eczema, an allergy, or skin that reacts to things, ask your GP or health visitor before trying something new. Patch test regardless. We would rather say it than not.
Where to go next
Have a browse through Baby + Kids, Bump to Baby, Baby + Kids Gifts, or the wider Bath, Body + Cosmetics collection.







