Hydrating Shampoo for Soft Curls 250ml

The Rather Good News About Your Curls

Look, we won't pretend we've invented water, but we have rather cleverly combined Aloe Vera, pea protein, and a collection of natural extracts into something that actually makes curly and wavy hair feel properly hydrated and genuinely soft. This shampoo won Best Product For Curly Hair at the Universal Beauty Awards 2024, which is the sort of thing that makes us blush in a thoroughly English fashion.

Why Choose Our Hydrating Shampoo

• Gentle Cleansing: Sulfate free, which means your hair's natural oils stick around instead of abandoning ship. Rather important, that.
• Deep Moisture: Aloe Vera does the heavy lifting here, leaving your curls soft and lustrous without any of that straw-like nonsense.
• Defined Curls: Pea protein smooths frizz and helps your curls remember their natural shape. Splendid stuff.
• Natural Ingredients: Over 90 percent natural. We're not saying we're saving the world, but we're certainly not making it worse.
• Delightfully Scented: Fresh citrus notes from orange peel, peppermint, and lemon. Your hair will smell rather fabulous all day.
• Ethically Made: 100 percent vegan and cruelty free. Because doing the right thing shouldn't be complicated.

Product Details

• Size: 250ml bottle
• Key Ingredients: Aloe Vera, pea protein, Vitamin E, sunflower seed oil, orange peel, peppermint, lemon, sugar cane, and sugar maple extracts
• What's Not Included: Sulfates, silicones, or any ingredients that'll make you squint at the label
• Suitable For: Curly and wavy hair in need of proper hydration and structure

Your curls deserve better than generic shampoo, and frankly, so do you. Treat yourself to something that's been rather thoughtfully made, awarded by people who actually know their hair, and crafted with ingredients that won't keep you up at night wondering what on earth you just rubbed into your head.