Bare Kind
Wear Kindness. Literally.
Lucy Jeffrey was working in banking in 2018 and concluded that a corporate career was not going to be her legacy. She began with reusable metal straws and recycled tote bags, landed eventually on socks, and arrived at an idea simple enough to explain in one sentence: put an animal on the sock and give ten percent of the profits to a charity protecting that animal. She left the bank at the end of 2020 to do it properly.
The bumblebee socks fund the Bumblebee Conservation Trust. The turtle socks fund the Turtle Foundation. Every design is tied to a specific charity, more than thirty of them now, ten based in the UK, and their published tally runs to hundreds of acres of rainforest protected, boxes of fish funded for penguins, giraffes adopted and turtles released. Foxes, orcas, puffins, elephants, bees. Fifty-odd designs, engineered to the contours of the foot with a Y-stitch at the heel so they stay where they are put.
Bare Kind has been a Certified B Corporation since October 2023. The socks are made in a third-generation family-run factory in Istanbul and in factories in India and China, in OEKO-TEX certified fibre and packed in FSC cardboard. They say plainly on their own site that where a factory is located tells you nothing whatever about its standards, which is why they have all of them independently verified. That is a considerably more honest position than most brands take, and rather the reason to believe the rest of it.
For more to wear, have a browse of our charity and giving and B Corp certified collections, or carry on to men's accessories, women's accessories and gifts. There are more businesses like this one in women-led brands, and more close to home in British brands.
