Wild And Stone
The Plastic Things, Made Of Something Else
Most swaps fail because they are worse
The reason people go back to the plastic version is usually that the alternative did not work. A bamboo toothbrush that goes soggy, a razor that drags, a cloth that smells by Wednesday. Wild & Stone's whole approach is the opposite one: make it at least as good as the thing it replaces, and then make it look considerably better on a shelf.
Moso bamboo, and nothing else
Bamboo is a grass. It grows absurdly fast, regenerates from its own roots and never needs replanting, which is why everyone uses it and why most of them are vague about which sort. Wild & Stone use FSC certified Moso, exclusively, and never add melamine. That second commitment is one you will notice almost nobody else making.
By sea, never by air
Shipments are consolidated and sent by sea. It is slower, it cuts the carbon considerably, and nobody ever notices. They also commit to paying above a living wage through the supply chain. Both cost money and neither shows up on the product, which is rather the test of whether a company means it.
The whole house, essentially
Toothbrushes for adults, children and babies, dental floss, safety razors, nail and body brushes, cotton buds. Dish brushes, bottle brushes, compostable dishcloths, beeswax wraps and clothes pegs. Cutlery, straws and tote bags for out of the house, and bamboo feeding sets for the smallest members of it.
One honest note
The toothbrush handle is biodegradable. The bristles are nylon and want removing before you compost it, which Wild & Stone say themselves on the packet rather than hoping nobody checks.
Find them here
Have a browse through The Utility Room, Bathroom, Kitchen + Dining, our Sustainable Brands edit, or Baby + Kids.
