Shop All Independent Brands

Every independent brand. One rather good place.

Hundreds of independent brands across fashion, home, jewellery, art and lifestyle. Hand-picked by people who spent fourteen years running an independent brand.

Shop by what matters to you

Browse by purpose, if you would rather your money went to a sustainable, women-led, family owned or B Corp certified brand. Or by location, if you would rather it stayed nearer home.

Made with care, chosen with purpose

From London ateliers to Copenhagen workshops and New York studios, our independent brands are building something meaningful. Have a browse through new arrivals or read our journal.

 
Heart Warmer
 
Hello Deer Jumper
 
HELLO LOVER
 
Hello Summer Bodysuit in White
 
Hello World Bodysuit White 100% Cotton
 
Helsinki Sandals for Her - Navy
 
Helsinki Sandals for Her - Ocre